Why homewares?
Ewa had experimented with selling art prints in the past, so had some knowledge of running a craft business already. It's difficult to sell prints though, because the space on people's walls is so precious.
Making custom molds on the Mayku FormBox cost only $1 each and with Evka Home's make to order workflow, it's simple to keep costs down and customers happy.
It's just been so much easier and faster to grow a business where you're selling tangible, useful objects over something like arts and prints